Marketing Management Marketing Report Avon in Australia

TABLE OF CONTENTSExecutive Summary 3Introduction and Background 4Marketing Environmental epitome 5Situational outline 7Critical Analysis of Marketing Strategy 8Future Growth Opportunities 11Recommendations??????????????????????????????12Reference?????????????????????????????????..14Executive SummaryThis discipline strategically foc uses on investigating and analysing Avon Australia?s current commercializeing environment and scheme. The pass over imparts an in-depth situational and commercialiseing analysis on Avon?s current marketing operations which weaknesses have been identified that have led to areas for advantage and future(a) development and growth for the company. It has been determined that Avon competes with two very(prenominal) good competitors in Revlon and Loreal in the cosmetics marketplace in Australia. in that location are important differences between the business marketing strategies of these companies with Avon specifically coun loting on a direct s elling strategy that does not use retail distribution outlets to sell their products, compared to Revlon and Loreal who twain have a wide range of distribution outlets that they use to sell products instead of a singular direct in soulfulness selling strategy that Avon practices. Avon?s Sales Representatives are the lifeblood of the establishment and it has been determined that they change frequently as well as are undertrained to perform their jobs effectively. Avon?s promotion is also define to the extent that it only uses coupons, website and a product catalogue to relief its products.

Also the Avon Website is simple and not interactive, thus it doesn?t digest a two-way communi cation process or exchange, nor does it di! sunite its products or information effectively compared to Revlon and Loreal. Avon?s products and markets are disregard distinctive then it should be, with the company continuing to add and part out products from its product range, which entails an inconsistent marketing strategy. It has been determined that a market development strategy can be utilize to table service grow and develop the company?s existing products and market these to new markets e.g. female professional (working mothers)... If you want to get a full essay, order it on our website: OrderEssay.net

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